Repression rebranded

There are two op-eds in this weeks New York Times that seem to compliment each other by two authors of complete opposite spectrum and intent.

The Romantic Advantage by David Brooks

The Banality of ‘Don’t Be Evil’ by Julian Assange

Brooks writes about how American companies excel at branding to create the impressions of trust and value among customers. He writes China companies have only focused on the bottom-line and thus won’t be a true market threat until they learn how to brand.

Assange writes a response to the book “The New Digital Age” by Google’s Eric Schmidt and former Condoleeza Rice/Hilary Clinton advisor Jared Cohen. He accuses Schmidt and Cohen of heralding the age of compromised privacy via the symbiotic relationship of the government and Silicon Valley and exporting American interests globally using passive means with technology. “Without even understanding how, they have updated and seamlessly implemented George Orwell’s prophecy.”

I can’t help but draw the conclusion that America has used its branding sophistication to remove the discomfort autocratic governments cause their citizens while still overreaching out of the bounds of true liberal democracy the way those governments do. We’ve got drones, Guantanamo, the government assassinating its own citizens, erosion of privacy…all of this has been branded as safety. The majority doesn’t complain (too hard) because the majority is perfectly comfortable. But in a world with Google and the government in bed together perhaps we need to take a sober look at what could happen. Although Facebook gets a lot of flack for its ambivalence for our privacy our real secrets are more likely contained in email. And which email client do you use? Yes, I thought so.

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