The State of Digital Music: The Rdio Conversations

Jason Paul @Johnny you’re candor is a breath of fresh air. I feel pretty much the same as you about Rdio. I confess I’ve lately tempered my gushing as non-Rdio friends have looked at me like I’m trying to sell them snake-oil (strange how most are really not open to trying something new until it goes mainstream eh?). In my Facebook feed I think it’s 50/50 with Rdio and Spotify of those using it (admittedly many who have posted here are making up the difference).

I actually feel like I still don’t know much about Rdio. Spotify has the high profile Sean Parker as their evangalist so we hear every nuance of that. I would love to know how Rdio is doing in this newly invigorated streaming space. 1 day ago

tod nelson Love your passion, Johnny. Welcome to Rdio. Consider me a follower! 1 day ago

Johnny Hooks LOVE that this is a topic, one I am keenly interested in. Rdio has completely revolutionized the music in my life. I have found everything I have sought on here that I knew to look for (save that new Blind Pilot album “We Are The Tide” ..what IS the deal with that) and lots more I never even was aware of. Score! It’s so easy and SO affordable, I could live on a desert island as long as I had my Rdio subscription. I hear about and artist or see one trending on my dashboard (yes, I do listen to albums based on the cover art sometimes, just like when I was a kid in the record store) and I give a listen and add them if I like, which usually I do. When music geek fans mention a song or a video or whatever, I search and BOOM it’s there. Mine now, thank you! It’s like the early wild west days of Napster and I never thought I’d see another leap forward like that. The phone app, which I just got is fucking fantastic. I wish I had done it from day 1, I wouldn’t have had to overload my Android’s brain with iTunes. I am constantly being notified that Facebook friends LIKE what I am listening to. More than ever I see many of them signing up and streaming what I had just been listening to, which is kick-ass because sharing new music/bands is a big passion for me. I just wish more Rdio users would follow me, but I am making a valiant effort and remain undeterred.

As for SoundCloud, I was very enamored when I first signed on. The coolest thing about it for me is all the UNKNOWN artists/DJs etc…that I find there. Hours, shit, WEEKS worth of remixes and labels I had never heard of, all at right there. It’s apples and oranges to me, but I enjoy eating them both.

Thanks again for the topic, I’m so wild about music and revel in the fact that every time I think of or hear of a band/artist/album, it’s just waiting for me here on Rdio. 2 days ago

Nohbdy @Jason: I think the idea is that eventually (if not already) creating an account would be as easy as signing in with your FB credentials like you can do with a lot of sites,like news sites, already. I think that was also what was behind the listen to rdio for free move. So your FB friends would see something that they wanted to try and click on it be prompted “sign in with FB account?” click yes(or whatever) and then music will play. I think that’s as “frictionless” as it will get unless FB launches its own music site(again?).

Edit: I had one(1) FB friend like my listening history….. 2 days ago

G Marcus I don’t spend a lot of time looking at my FB feed but I have seen zero nil nada using streaming music. THE FOOLS! MUAHAHA! 2 days ago

Jason Paul @David as I understand it people do have the ability to click the tracks you play…but it requires them to connect to Rdio/Spotify etc. and thus create accounts with these. That hardly seems “frictionless”. If people could literally just play the music from these apps in their Facebook feeds that would really liberate the music. But I suppose it could be good for Rdio to make people create accounts. I think that layer explains why this subscription music thing is hardly the revolution I was excited about when Facebook introduced it. I think perhaps it’s only 10% of my Facebook friends who I can tell are using a streaming music service…Anyone seeing numbers like that? 2 days ago

4 thoughts on “The State of Digital Music: The Rdio Conversations”

  1. Great post and comments!

    Right. So… Is Rdio the Future of Music?

    The problem with these sorts of “x is the future of y” discussions, particularly where technology is concerned, is that x always changes the nature of y. Because of this, you can never quite arrive at point y.

    I see Rdio and it’s ilk bumping into a few issues shortly that run along these lines:

    1) The closer these services get to delivering on the promise of offering “almost everything” in the world of music, the more they will underscore what isn’t offered. Put another way, how much music needs to be available to make up for the fact that what you want to hear right now isn’t?

    2) Part of the appeal of these services lies in the social aspect, which presently is built on the enthusiasm of early adopters and music nerds. The tone and quality of the social interaction will change as more users sign on. Will Rdio still be compelling?

    3) Rdio is presently a novel way of trying to monetize music in a time where monetizing music is difficult. It’s an experiment that is occurring concurrently with other experiments at trying to resuscitate the monetization of music. A verdict will be reached. Recent high profile releases by Coldplay, Black Keys, Tom Waits — to name a few — are not present on Rdio. Presumably this is because posting on streaming services is viewed as possibly undermining the success of other channels, both experimental and traditional. Is this the start of a verdict being reached? Will this assessment be shared by others?

    Just a few thoughts.


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