The State of Digital Music: The Rdio Conversations

David Crompton
When I saw the Rdio app want to update so it would work in Brazil I was excitied–was kind of bummed to find out we weren’t all heading down there.
2 weeks ago

David Crompton
Comin’ up CAW.
2 weeks ago

CAW a.k.a. The Aquatic Ape
Well awright then!! Lay those callipygian, rump-shakin’ Carioca mamas on me, Crompsy!
2 weeks ago

David Crompton
Rdio hitting Brazil—interesting move. http://www.billboard.biz/bbbiz/industry/digital-and-mobile/rdio-expands-to-brazil-1005460162.story
2 weeks ago

Jason Paul
@Matt L unfortunately I share your cynicism. But IMO Apple gives me hope that better products do win out sometimes. The untold story here is that none of us know much about Rdio, their plans for the future, marketing strategy etc. It would be odd, that after they’ve invested so much in creating a superior product, they failed because they didn’t invest in marketing.
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3 weeks ago

Matt L
I couldn’t stop myself from putting in my .02 on this even though I don’t feel I am really adding to the conversation.

Spotify is IMO beating the pants off of Rdio. Unless more people move to streaming services like Rdio and Spotify it will eventually come down to “There can be only 1”.

I joined Rdio knowing this though. Its a better service. It doesn’t stop me from watching TV shows that I know will be canceled for being too good either. I do my best to “get the word out” but it comes down to the fact that people are sheep.

I may come off sounding defeatist, but I just don’t see the light at the end of the tunnel.
3 weeks ago

Jason Paul
dare I say…Rdio isn’t doing as bad as I’d thought from those stats. (not that I’m great at reading stats). It seems to me that none of the streaming players are doing particularly well yet.
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3 weeks ago

Jon Springer
Thanks for the links, confirms my suspicions of Rdio’s overall tininess. Also, perhaps the potential of acquiring one another’s customers as a means of mattering.

I’d apply for that PR job but it might interfere with my sitting around and listening to tunes all day.
3 weeks ago

GrETcHEn
thanks Tod. wow. Yeah, they need to step up the marketing alright. I can’t believe they can’t find someone to do this.
3 weeks ago

tod nelson
Actually, it’s Rdio 5k a day, 40 k a week, 120k a month. Mog (US) 20 k a day, 120 k a week, 400k a month. Spotify 15 k a day, 100 k a week, 200k a month (approx). (You can search for each time frame–sorrry, the links I sent were from diff. searches and probably misleading).
3 weeks ago

GrETcHEn
MOG 40k, Rdio 112k and Spotify 205k…I’m surprised Rdio is showing that well, given the vast disparity in marketing prowess. It’s possible Rdio’s niche is in the Silicon Valley, where people listen to a lot of music all day long?

My question is about the model: are subscription services delivering ears to license holders? Or listens to members? In the second case, you don’t really want too many members listening too much — just like a gym doesn’t really want too many members showing up. The margins are in how many people pay but don’t use it.
3 weeks ago

tod nelson
Jon and Jason: You can infer a lot of info from the links below. Play around with the settings (traffic per day, week, month, last 6 mo, etc) and you can see what’s trending, what’s not. Rdio is def. a niche player right now and is more likely to be bought than buy unless they have a lot of investor cash piling up. They may be taking the early amazon.com tactic of focusing on core business and investment before concentrating on buzz and marketing, hoping quality beats hype. They’ve been advertising for a marketing director for quite a while now.

Would love to hear your take on the info available below:

http://www.quantcast.com/rhapsody.com
http://www.quantcast.com/mog.com
http://www.quantcast.com/spotify.com
http://www.quantcast.com/rdio.com
3 weeks ago

Jon Springer
You gotta figure at some point the battle for market share will lead to consolidation in which case I’ll root for Rdio to be a buyer and not a seller, maybe that’s where their $$ will go, if they have any. Does anyone know what the streaming market share looks like anyway? How meaningful would a Rdio + Mog marriage be for example?
3 weeks ago

Jason Paul
@Jon you’ve hit on exactly what I’ve been asking for when I’m always wanting to know more about Rdio. Why are they getting clobbered in the buzz department? I think we should all be concerned mostly because if Rdio were to lose the “streaming war” we’d have to settle for what most of feel is a comparably limited and mediocre service (Spotify). Rdio is probably not slacking…but as I know so little about them I’m just assuming they don’t have the deep pockets as some of the others. But that seems somewhat inconsistent because they have the best iPad app so they must have invested serious R&D; into that. Mysterious faceless Rdio :/
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The following pasted 10/30/11

Jon Springer
Seems to me one of Rdio’s issues is that it continues to get hammered in the buzz war. Steven Levy writes a valentine to Spotify in this month’s Wired mag, going as far as to declare its social aspect its best attribute (he even gets a quote from Spotify officials to confirm it, so you know it’s legit). Now, I’m biased myself, but there’s no way to objectively come to that conclusion given the site’s respective social profiles — except, the article hardly acknowledges Rdio even exists. There’s a accompanying sidebar comparing the various streaming services along with their logos and Rdio isn’t even included. Whoever’s in charge of giving handjobs to the press at Rdio, if they even have one, has really been slacking off,. It’s as though the whole thing is only a rumor.
8 hours ago

Jason Paul
@Biker Chick…i don’t think I can handle another one. That one seems particularly silly “business model for fighting the corporate social-media giants? Corporate sponsorships” oh dear
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1 day ago

Biker Chick
oh goody, another one. http://tinyurl.com/3kl45su Unthink
3 hours ago

CAW a.k.a. The Aquatic Ape
Hmm. Sounds dreamy, Jason, no? With benign marketing algorhithms like those, who needs soma?
4 hours ago

3 thoughts on “The State of Digital Music: The Rdio Conversations”

  1. Great post and comments!

    Right. So… Is Rdio the Future of Music?

    The problem with these sorts of “x is the future of y” discussions, particularly where technology is concerned, is that x always changes the nature of y. Because of this, you can never quite arrive at point y.

    I see Rdio and it’s ilk bumping into a few issues shortly that run along these lines:

    1) The closer these services get to delivering on the promise of offering “almost everything” in the world of music, the more they will underscore what isn’t offered. Put another way, how much music needs to be available to make up for the fact that what you want to hear right now isn’t?

    2) Part of the appeal of these services lies in the social aspect, which presently is built on the enthusiasm of early adopters and music nerds. The tone and quality of the social interaction will change as more users sign on. Will Rdio still be compelling?

    3) Rdio is presently a novel way of trying to monetize music in a time where monetizing music is difficult. It’s an experiment that is occurring concurrently with other experiments at trying to resuscitate the monetization of music. A verdict will be reached. Recent high profile releases by Coldplay, Black Keys, Tom Waits — to name a few — are not present on Rdio. Presumably this is because posting on streaming services is viewed as possibly undermining the success of other channels, both experimental and traditional. Is this the start of a verdict being reached? Will this assessment be shared by others?

    Just a few thoughts.

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