Branding thought of the day — It’s just Ikea

We had a client meeting the other day and he remarked that he liked some shelving we had and asked about it. My response was “Oh, it’s just Ikea.” Later I remarked to Ewa how that is probably not the desired response people at the corporate offices of Ikea would like to hear. But the… Continue reading Branding thought of the day — It’s just Ikea