I recently clicked on a band ad that intrigued me on Facebook. I’ve given Facebook enough info about myself that the algorithm can somewhat determine I like music of a particular sort. Sure, I do miss the music of the 80s (who doesn’t?). 22k fans. Not bad.
So I get to their Facebook page eager to check out these sounds. They’ve got a big audio player on the page. Great. I click the play button. Instead of sweet synth pulses I get a little popout that requests I ‘Like’ the song (or band, I can barely tell) so I can listen to it.
‘Like’ the track before I listen to it? How could I know I like it? Continue reading Bad band marketing on Facebook